Catalyst was founded on the belief that a well-crafted brand is an untapped strategic asset for Private Clients and Family Offices. It creates clear competitive and reputational advantages today while simultaneously acting as a bridge between a family’s wealth and their future legacy.

The consultancy was founded by India Wooldridge a global strategic leader and consumer intelligence expert with nearly 20 years of experience across strategy, research and innovation leadership roles. India brings a unique perspective to family offices on how to harness their brand to build a cohesive vision that unifies generations with a purposeful and impactful wealth story. A story that can transcend individuals and create long-lasting legacies.  

Her expertise has been featured in many publications such as Wall Street Journal and Inc Magazine and she has spoken at leading conferences including SXSW and Mobile World Congress.